# Sprout Social has acquired NewsWhip

[Learn More](/content/2025/07/newswhip-acquired-sprout-social/index.html)

## Introducing Report Builder: Transforming your dashboards into executive-level insights – instantly

by [Craig Hunter](/content/author/craig/ "Posts by Craig Hunter"/index.html) \| Mar 19, 2024 \| [Communications & PR](/content/category/communications/index.html)

Today, we’re excited to announce the launch of a new offering we’ve been working on – Report Builder – which will streamline the sharing process across your company. How? By facilitating the cohesive integration of your comments alongside our rich data and...

## 3 benefits of keeping your stakeholders informed in real time

by [Benedict Nicholson](/content/author/benedictnicholson/ "Posts by Benedict Nicholson"/index.html) \| Oct 12, 2023 \| [Communications & PR](/content/category/communications/index.html)

Within your team, you’ve likely already got a smooth flow of communication. You’ve established a structure because it’s necessary for efficiency, and generally, you know who needs to know what information, and when they need to know it. But communicating beyond your...

## Built for impact: How Ford turns insight into earned media success

by [NewsWhip](/content/author/admin/ "Posts by NewsWhip"/index.html) \| Jul 29, 2021 \| [Brands](/content/category/brands/index.html), [Webinar](/content/category/webinar/index.html), [Webinar recap](/content/category/webinar-recap/index.html)

We recently sat down with Ford Motor Company’s Michael Young to talk about real-time data communications and creating a metrics-driven company. A company can only do so much without hard metrics. Michael Young, Ford’s global insights manager, has 15 years of...

## How PepsiCo uses data to power creativity

by [Benedict Nicholson](/content/author/benedictnicholson/ "Posts by Benedict Nicholson"/index.html) \| May 12, 2021 \| [Brands](/content/category/brands/index.html), [Webinar](/content/category/webinar/index.html)

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. Lauren Powell, Analytics...

## Q&A with Kivvit CIO Zach Silber on distilling data for their clients

by [Benedict Nicholson](/content/author/benedictnicholson/ "Posts by Benedict Nicholson"/index.html) \| Apr 14, 2020 \| [Communications & PR](/content/category/communications/index.html)

We recently had a virtual sit down with Zach Silber from Kivvit to discuss the ways COVID-19 is impacting the PR industry and how agencies’ responsibilities have changed during these last 30 days. Zach is the Chief Innovation Officer at Kivvit, a national data-driven...

## 3 Tips to Maximise Engagement on Christmas Content

by [NewsWhip](/content/author/admin/ "Posts by NewsWhip"/index.html) \| Dec 14, 2015 \| [Digital Journalism](/content/category/digital-journalism/index.html)

Using 2014 and 2015 data, we set out three tips for publishers to maximise engagement this festive season. For publishers, the Christmas period offers unique opportunities for themed content. The season is generally light-hearted and feelgood, with a clear appeal to a...

## How the Victoria’s Secret Fashion Show Drove Engagement on Instagram

by [NewsWhip](/content/author/admin/ "Posts by NewsWhip"/index.html) \| Dec 9, 2015 \| [Brands](/content/category/brands/index.html)

As an early case study in how fashion brands use Instagram, we take a look at engagement around the Victoria’s Secret Fashion Show, which was screened on US television last night. There’s no denying the Victoria’s Secret Fashion Show is a social media behemoth. A...

## September's Social Stories – Gawker on top, Putin and Pope popular

by [NewsWhip](/content/author/admin/ "Posts by NewsWhip"/index.html) \| Oct 15, 2013 \| [Other](/content/category/other/index.html)

Another month, another list of the most popular stories on the social web. We’ve ransacked our logs for the sharing data of countless stories published around the world during September, and our analysis show the real winners in the battle for share-grabbing content....

## 86% of News Articles Not Shared Within 72 Hours

by [Glossary Author](/content/author/marketingfox/ "Posts by Glossary Author"/index.html) \| Aug 23, 2013 \| [Other](/content/category/other/index.html)

Social Sharing data from over 600,000 news stories indicates that a majority of articles never make it onto Twitter or Facebook. When we talk about social distribution’s impact on media, we tend to focus on the viral superstars – the BuzzFeed listicles...