Sprout Social has acquired NewsWhip

Learn More

Polls v. Shares: What’s the truer measure of public interest?

by [Paul Quigley](/content/author/paul-quigley/ "Posts by Paul Quigley"/index.html) | Nov 10, 2020 | Digital Journalism, Communications & PR

It’s one week after the election, and Joe Biden is the President-elect of the United States. As the results rolled in, professional pollsters took somewhat of a beating in the public eye – they predicted the winner correctly, but not how close the results would...

Our media monitoring platform

Combine real-time feeds of web & social content with public engagement data, to identify & predict the content that matters

Learn more

Key Features

Prediction

Predict public engagement so you know what to pay attention to

Alerts and reports

React swiftly, confidently, and collaboratively to any situation with NewsWhip’s suite of alerts, digests and custom reports.

Timeline

Brings public interest and media interest together to give you a full understanding of any crisis, event, or trend.

See all features

Products

Spike

Combine real-time feeds of web & social content with public engagement data, to identify & predict the content that matters

Analytics

Over 7 years of historical media and public engagement data for long term analysis

API

Integrate NewsWhip data directly into your workflows and dashboards with the Newship API

Brands

PR Agency

Publishers

Government

Nonprofit

Media monitoring

Crisis and issues management

Research & Strategy

Misinformation

Case study: Shell

How an energy company saved 200k

As we continue to make our way through the 2023 holiday season and consume endless amounts of food content, we wanted to explore the time period that brought all the food and flavors back to life — fall.