Sprout Social has acquired NewsWhip

Learn More

Marriott’s Aynat Ravin on real-time insights and data in the travel industry

by [NewsWhip](/content/author/newswhip/ "Posts by NewsWhip"/index.html) | May 25, 2021 | Brands, Case Study

This week, we had the chance to sit down with Aynat Ravin, the Head of M Live — Marriott’s award-winning Real-Time Command Center. M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the...

Impact Culture to Impact Sales: A Q&A with the Martin Agency’s Jaclyn Ruelle

by [NewsWhip](/content/author/newswhip/ "Posts by NewsWhip"/index.html) | Nov 13, 2020 | Communications & PR, Case Study

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. As Managing Director of this new initiative, Jaclyn’s focus is to build a cultural engagement and earned...

The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

by [Paul Quigley](/content/author/paul-quigley/ "Posts by Paul Quigley"/index.html) | Jul 14, 2020 | Communications & PR, Case Study

We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech...

Data and creativity – How APCO uses NewsWhip for its storytelling campaigns

by [Benedict Nicholson](/content/author/benedictnicholson/ "Posts by Benedict Nicholson"/index.html) | Jul 31, 2019 | Case Study, Communications & PR

We spoke to Steve Salvador, Creative Director and Head of Brand Programming at APCO Worldwide about the role of data in video storytelling campaigns. — By way of introduction, Steve comes originally from a news programming background, having spent twelve years at CNN...

Q&A with Raidious: How PR can adopt a nimble, data-led mindset

by [NewsWhip](/content/author/admin/ "Posts by NewsWhip"/index.html) | Dec 10, 2018 | Communications & PR, Case Study

As the PR industry gears up for 2019, we talk to Raidious about their innovative data-led newsroom model. — PR is a rapidly changing industry. While the top eight PR firms have seen a 0.8 percent decrease in their revenue growth this year, small and mid-size have...

Q&A: How Reebok masters reactive storytelling for social wins

by [NewsWhip](/content/author/admin/ "Posts by NewsWhip"/index.html) | May 16, 2017 | Digital Journalism, Brands, Case Study

Reactive storytelling can create viral wins for brands on social. Reebok’s Dan Mazei shares the secret formula to creating a nimble, strategic brand newsroom. — Reactive storytelling is a way for brands to deliver a relevant message on a viral moment in the...

Q&A with MasterCard’s Vice-President of Worldwide Communications

by [NewsWhip](/content/author/admin/ "Posts by NewsWhip"/index.html) | Feb 3, 2016 | Communications & PR, Case Study

We chat to Bernhard Mors from MasterCard about social listening, brand storytelling, and more. — Bernhard Mors is vice-president for Corporate and Digital Communications at MasterCard Worldwide Communications. As a leading technology company in the payments space, we...