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University of Michigan Q&A: Platform Health Metrics and the Iffy Quotient

by [Benedict Nicholson](/content/author/benedictnicholson/ "Posts by Benedict Nicholson"/index.html) | Feb 5, 2019 | Digital Journalism, Interviews

The University of Michigan’s Center for Social Media Responsibility has been in the news recently for its Iffy Quotient. We talked to them about it. We sat down with Professor Paul Resnick, the Associate Dean for Research at the Center, to discuss his...

Q&A: How Cheddar is reinventing live news for Gen Z & Millennials

by [NewsWhip](/content/author/admin/ "Posts by NewsWhip"/index.html) | Sep 17, 2018 | Digital Journalism, Interviews

Media is changing at a faster and more extreme pace, year-to-year, month-to-month, day-to-day. As Millennials and Gen Z grow up, they expect to encounter news in the ways they’re used to — through social video, through mobile, through digestible content. While...

"Stand for something or stand for nothing": How brands are taking on being socially conscious

by [NewsWhip](/content/author/admin/ "Posts by NewsWhip"/index.html) | Jul 16, 2018 | Brands, Interviews, Communications & PR

The role of the brand has evolved. We talked to Edelman, Reebok, Unilever, and Aetna about being socially conscious. In the past, brands were simply selling their products to consumers. The relationship was mostly impersonal, unlike today, where social media puts...

Q&A: Maia McCann tells us how RockYou Media revived LittleThings

by [NewsWhip](/content/author/admin/ "Posts by NewsWhip"/index.html) | May 31, 2018 | Digital Journalism, Interviews

We talk to LittleThings about its revival and what’s coming next. As publishers continue to navigate the digital age, we saw some struggle against platform changes and shifts in content visibility. One such publisher was LittleThings, which closed up shop back...

Motherly Q&A: How digital publishers are starting real communities

by [NewsWhip](/content/author/admin/ "Posts by NewsWhip"/index.html) | May 8, 2018 | Digital Journalism, Interviews

Amid 2018’s platform changes, some small digital publishers are quietly growing active audiences. We talk to Motherly about their flourishing community. The media landscape is crowded and noisy, much like having a roomful of newborns, all crying for your...

Why branded content is taking over our feeds

by [NewsWhip](/content/author/admin/ "Posts by NewsWhip"/index.html) | Apr 11, 2018 | Interviews, Communications & PR, Brands

The lines between editorial and branded content are increasingly blurred. We ask experts from Thrillist, Aetna, & more on how they create content that gets remembered. There’s been an evolution in how brands and publishers approach advertising. For the ones that...

How Cultura Colectiva uses data to predict successful content

by [Benedict Nicholson](/content/author/benedictnicholson/ "Posts by Benedict Nicholson"/index.html) | Feb 27, 2018 | Digital Journalism, Interviews

How can you stay relevant in today’s shifting media landscape? We talk to Cultura Colectiva about the publisher’s data-driven content. The way publishers are creating content is changing fast in the modern age, and Culture Colectiva is a perfect example of...

Interview: How ESPN Deportes uses social data to create unique content

by [NewsWhip](/content/author/newswhip/ "Posts by NewsWhip"/index.html) | Feb 12, 2018 | Interviews

How can sports publishers build a following that’s as loyal to them as to their favorite teams? We talk to ESPN Deportes’ Editorial Director to find out. Being a sports fanatic from Philadelphia (sorry), the ESPN brand has been deeply rooted in my life...

How ATTN: creates the stories that make you pay attention

by [NewsWhip](/content/author/admin/ "Posts by NewsWhip"/index.html) | Jan 17, 2018 | Interviews, Digital Journalism

Attention is a contested topic for publishers and marketers. How can you catch your audience’s attention, and how can you hold onto it? In today’s age of endless scrolling and countless memes, how can content creators stand out and build a loyal following?