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The NewsWhip Pulse Episode 1 Recap

by [NewsWhip](/content/author/newswhip/ "Posts by NewsWhip"/index.html) | Aug 18, 2020 | Webinar recap

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. This week began with two of our own, as our CEO and founder...

The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

by [Paul Quigley](/content/author/paul-quigley/ "Posts by Paul Quigley"/index.html) | Jul 14, 2020 | Communications & PR, Case Study

We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech...

The art of winning new business and crisis management: A Q&A with Clyde Group Partner Aubrey Quinn

by [Benedict Nicholson](/content/author/benedictnicholson/ "Posts by Benedict Nicholson"/index.html) | May 26, 2020 | Communications & PR

Two years ago NewsWhip was fortunate enough to add Clyde Group as a new client. Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. After racking up a litany of industry awards and nominations in such a...

Five things to remember when building social media groups

by [NewsWhip](/content/author/admin/ "Posts by NewsWhip"/index.html) | Feb 28, 2018 | Digital Journalism, Brands, Communications & PR

Groups on social media can be one way of getting your content or message in front of new audiences on social media. But what does a successful group look like? In recent months, the appeal of social media groups seems to be growing, as publishers and marketers ponder...

How Cultura Colectiva uses data to predict successful content

by [Benedict Nicholson](/content/author/benedictnicholson/ "Posts by Benedict Nicholson"/index.html) | Feb 27, 2018 | Interviews, Digital Journalism

How can you stay relevant in today’s shifting media landscape? We talk to Cultura Colectiva about the publisher’s data-driven content. The way publishers are creating content is changing fast in the modern age, and Culture Colectiva is a perfect example of...

"At the crux of everything we do, we want to tell a story" – Vice’s social media team

by [NewsWhip](/content/author/admin/ "Posts by NewsWhip"/index.html) | Apr 3, 2017 | Digital Journalism, Interviews

We talk to the social media team at Vice about how they reach their young global audience on different platforms. Since its first incarnation as a Montreal-based magazine, Vice has been reaching young people since the early 1990s. Still targeting a youthful audience,...

Interview: why NASA's social media is out of this world

by [NewsWhip](/content/author/admin/ "Posts by NewsWhip"/index.html) | Mar 27, 2017 | Digital Journalism, Interviews

NASA’s social media is just as inventive and compelling as their space missions. We talk to their social media team at Headquarters to find out more. “Houston, Tranquility Base here. The Eagle has landed.” In 1969, six hundred million people watched...

Q&A with MasterCard’s Vice-President of Worldwide Communications

by [NewsWhip](/content/author/admin/ "Posts by NewsWhip"/index.html) | Feb 3, 2016 | Communications & PR, Case Study

We chat to Bernhard Mors from MasterCard about social listening, brand storytelling, and more. — Bernhard Mors is vice-president for Corporate and Digital Communications at MasterCard Worldwide Communications. As a leading technology company in the payments space, we...

A Q&A With a Social Media Producer at CBC News

by [NewsWhip](/content/author/admin/ "Posts by NewsWhip"/index.html) | Aug 18, 2015 | Interviews

We talk to a Senior Producer at CBC News about the role that social media plays in getting content to readers on his platforms. Michael Bolen is a Senior Producer with CBC News’ Social Trends team in Canada. A few months ago, we named CBC the second...